CASE STUDY: HOW BRAND EQUITY DRIVES REVENUE AT THE KIA FORUM
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UNIQUE SELLING POINT
The only arena-sized venue offering an intimate, high-energy live experience for fans who want the closest connection to their favorite artists.
FOR THE FANS
See your favorite artists in an electric, up-close setting where every seat feels like the best seat in the house.
FOR THE ARTISTS
Play to a full arena with the energy and intimacy of a smaller venue, in one of music’s most iconic destinations.
HOW THAT GUIDES CONTENT STRATEGY
Lens Choices
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Wide-angle (24–35mm): Immerses the viewer in the crowd, capturing moments like a fan crowd surfing with the artist in the background or the pre-show atmosphere. Makes you feel like you’re standing there.
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Telephoto (70–200mm): Compresses distance so artist and fans appear right next to each other, amplifying intimacy and emotional detail.
Audio: Studio-like clarity with clean vocals, tight instrument separation, and crowd noise tucked subtly under the performance.
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Goal: Make the viewer feel like they’re in the middle of the action, breathing the same air as the artist.
Kia Forum tone: Intimacy and participation. The show meets the crowd.
The Kia Forum
The party is in the crowd.
thekiaforum In the crowd. In the moment.
personal photos/videos from shows at the Kia Forum
BRAND EQUITY IMPACT
Linking the Kia Forum’s brand equity to measurable fan loyalty and revenue impact.
Customer Lifetime Value
CLV=Engagement+Spend
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Engagement: Fans return because a Kia Forum show feels iconic, an experience they want to relive.
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Spend: Each visit generates ticket, VIP, merch, and food and beverage revenue. When fans return, that spending compounds, making every additional show lift their lifetime value..
Incremental Revenue
Brand Equity = Incremental Revenue
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The Kia Forum’s unique design makes every seat feel close to the action, creating more value for fans. That premium experience justifies higher ticket spend, VIP/Premium upgrades, and even travel. Fans would rather spend here, where every seat feels close, than pay the same to sit far away elsewhere.
ABOUT ME
I am an MBA candidate with agency experience developing strategy and running social campaigns for leading brands. With a background in psychology, I enjoy creating and executing intentional strategies that connect emotionally and drive measurable performance. I would love to support your team in turning live moments into stories that build loyalty and revenue.
